Resources

• Social Purpose in Canada Status Report 2024 | Canadian Purpose Economy Project
• The Rise of Canada’s Purpose Economy | Forbes
• The State of Purpose Governance in Canada 2024 | Canadian Purpose Economy Project
• From Profit to Purpose: Architecting the Purpose Economy | Canadian Purpose Economy Project
• Clarifying Purpose and Unleashing Profit with Dr. Victoria Hurth (video) | Canadian Purpose Economy Project in partnership with Coast Capital
• Building a Purpose Economy with Christelle François (video) | Diversity in Sustainability in partnership with Canadian Purpose Economy Project

• Social Purpose in Canada Status Report 2023 | Canadian Purpose Economy Project
• Mobilizing the Canadian Social Purpose Ecosystem | MaRS
• Se mobiliser en faveur de l’écosystème Canadien à vocation sociale | MaRS
• CPEP Overview and Theory of Change (video) | SETSI
• Reshaping The Metrics of Business Success (webcast recording) | Globe + Mail
• Shaping the Future: Strategies for a Purpose-Driven Economy | CanadianSME Small Business Podcast

• Social Purpose in Canada Status Report 2022 | Canadian Purpose Economy Project
• Top 10 Levers to Propel Purpose | GLOBE, United Way BC Social Purpose Institute, and Junxion
• Canadian Business for Purpose Report & Theory of Change | MaRS
• Propelling Purpose Summit Report | United Way BC Social Purpose Institute
• Purpose Economy Ecosystem Map

• Canadian Voices on the Role of Business in Society | Global Canada

• GLOBE 2020 Advance Recommendations | United Way BC Social Purpose Institute & Globe Series
  Full Report or Two-Page Summary

• Defining Your Social Purpose Statement: Part I (video) | BC Chamber of Commerce in partnership with Canadian Purpose Economy Project
• Defining Your Social Purpose Statement: Part II (video) | BC Chamber of Commerce in partnership with Canadian Purpose Economy Project
• Researching Your Social Purpose | BC Chamber of Commerce in partnership with Canadian Purpose Economy Project
• Definition of a Social Purpose Business | United Way BC Social Purpose Institute
• How To Find Your Company’s Purpose | Junxion
• How to Write a Purpose Statement | Junxion
• Four Types of Purpose | Canadian Purpose Economy Project
• Social Purpose Statement Criteria | Canadian Purpose Economy Project
• Social Purpose Business Case Statistics | Canadian Purpose Economy Project
• Social Purpose Business Case | United Way BC Social Purpose Institute
• Social Purpose Business Case and Workbook | United Way BC Social Purpose Institute
• Receive Value for Your Values | Baker Tilly Canada Capital Corporation
• Social Purpose Continuum | United Way BC Social Purpose Institute
• Purpose Leaders and Influencers | Canadian Purpose Economy Project
• Why Doubling Down on Purpose is the Smartest Move Companies Can Make in 2025 | The Globe and Mail

• Bringing Social Purpose to the Heart of Your Business (video) | BC Chamber of Commerce in partnership with Canadian Purpose Economy Project
• Building Partnerships and Amplifying Your Purpose Message and Impact (video) | BC Chamber of Commerce in partnership with Canadian Purpose Economy Project
• How to Embed Purpose at Every Level | MIT Sloan Management Review
• Embedding Purpose: A Roadmap for Social Purpose Companies | Canadian Purpose Economy Project
• Social Purpose Departments Checklist | Canadian Purpose Economy Project
• Social Purpose Strategy: Bring Your Corporate Purpose to Life | Canadian Purpose Economy Project
• Enhancing Risk Management Practices: A How-to Guide for Social Purpose Companies | Canadian Purpose Economy Project
• Social Purpose Transition Pathway: Helping Companies Move from “Say” to “Do” | Corporate Knights
• Greater Purpose Social Purpose Scorecard | Greater Purpose
• Social Purpose Assessment Tool | United Way BC
• Social Purpose Practices Toolkit: 40 Implementation Examples from 15 Social Purpose Companies | United Way BC
  Social Purpose Institute
• The Social Purpose Professional | Canadian Purpose Economy Project
• Purpose Playbook – Turn Purpose into Practice | Shared Value Initiative
• Organizational Purpose Toolkit | Saboteur
• How Risk and Internal Audit Operate in Social Purpose Companies | Deloitte & BCLC
• How Risk and Internal Audit Operate in Social Purpose Companies (video) | Deloitte & BCLC
• Marketing on Purpose | Forrester & BCLC
• Customer Social Purpose Lifecycle Roadmap | Canadian Purpose Economy Project
• Purpose Perception Survey Questions | Canadian Purpose Economy Project
• Social Purpose Product Transition Plan Tool | Canadian Purpose Economy Project
• Social Purpose Steering Committee Guide | Canadian Purpose Economy Project
• Social Purpose Decision Lens Tool | Canadian Purpose Economy Project
• Employee Purpose Engagement Checklist | Canadian Purpose Economy Project
• How Leaders Can Create a Purpose-Driven Culture | Harvard Business Review
• Employee Social Purpose Lifecycle Tool | Canadian Purpose Economy Project
• A Guide to Executive Social Purpose Roles | Canadian Purpose Economy Project
• A Guide to Social Purpose Job Descriptions | Canadian Purpose Economy Project
• Social Purpose Performance Management Guide | Canadian Purpose Economy Project
• Implementing your Social Purpose with Decia Wong (video) | Diversity in Sustainability in partnership with Canadian Purpose Economy Project

• How Companies Collaborate to Advance Purpose: Case Studies and Early Insights From CPEP & RRU Research (video) | BC Chamber of Commerce
• Social Purpose and ESG Collaboration Toolkit | MaRs

• Toolkit To Grow the Purpose Economy | Canadian Purpose Economy Project

• State of Purpose Governance Amongst the TSX 60 | Canadian Purpose Economy Project
• What is the State of Purpose Governance in Canada? (video) | Governance Professionals of Canada and Canadian
  Purpose Economy Project
• Purpose Governance Guidelines for Boards | Canadian Purpose Economy Project
• The Rise of Purpose Governance in Canada: What is the Role of Boards and General Counsel? | CBA In-House Lawyers
• Embedding Purpose in Corporate Governance: A Panel Discussion with In-House Counsel | CBA In-House Lawyers
• Purpose and Stakeholder Governance Playbook | Canadian Purpose Economy Project
• Purpose and Stakeholder Governance Best Practices: Literature Review and Guidance on the Board’s Role in Purpose and Stakeholder Oversight | Canadian Purpose Economy Project
• Role of the Board in Oversight of Purpose (video) | University of Cambridge Institute for Sustainability Leadership
• Stakeholders and Purpose: A New Governance Era (podcast) | Governance Professionals of Canada
• From Words to Oversight: How Canada’s Largest Firms Measure Up on Social Purpose | Sustainable Brands
• The Purpose of Governance: Bridging the Say-Do Gap | Sustainable Brands

• BC Chamber of Commerce Social Purpose Association Case Study | Canadian Purpose Economy Project
• Accelerating Social Purpose Business Through Associations: Case Study | Canadian Purpose Economy Project
• Associations as a Force For Good | Strandberg Consulting
• Social Purpose Association Framework | Strandberg Consulting
• Social Purpose and ESG Associations (video) | Grype Digital
• Building Your Social Purpose Business (free webinar series, recorded) | BC Chamber of Commerce in partnership with Canadian Purpose Economy Project
• Sample Association Social Purpose Statements | Canadian Purpose Economy Project
• Association Social Purpose Strategy for Business Resilience | BC Chamber of Commerce in partnership with Canadian Purpose Economy Project
• The Purpose Imperative is Taking Hold — Here’s What We’re Learning | Sustainable Brands

• Purpose Reporting Insights: How Organizations are Strengthening their Story and Delivering on their Purpose (video) | Works Design in partnership with Canadian Purpose Economy Project
• Purpose Disclosure Worksheet | Canadian Purpose Economy Project
• Purpose Disclosure Best Practice Case Studies | Canadian Purpose Economy Project
• Communicating with Purpose (video) | Works Design in partnership with Canadian Purpose Economy Project
• Disclosing With Purpose: Guidance for Preparers and Users of Purpose Disclosures | Canadian Purpose Economy Project
• Accounting for Purpose: A Discussion Paper on Social Purpose Accounting, Reporting and Assurance | Canadian Purpose Economy Project

• The Purpose Lens: Transforming Investment Practices in Canada (video) | Impact United Academy in partnership with the Canadian Purpose Economy Project
• Purpose Due Diligence for Investors | Canadian Purpose Economy Project
• Unlocking the Potential of Corporate Purpose: A Guide for Asset Managers | Canadian Purpose Economy Project
• Beyond ESG: Purpose as the Next Frontier in Investing | Sustainable Brands

• Social Purpose Business Schools Project Backgrounder | Canadian Purpose Economy Project
• Social Purpose Business Curricula Framework | Canadian Purpose Economy Project & Corporate Knights
• Social Purpose in Business Schools and MBA Curriculums | Corporate Knights
• Are MBA Programs Teaching Social Purpose? | Corporate Knights
• Purpose Education in Canadian Business Schools | United Way BC Social Purpose Institute

• Social Purpose Business Public Policy Options | United Way BC Social Purpose Institute
• Bringing Corporate Purpose into the Mainstream: Directions for Canadian Law | David Suzuki Foundation

 Social Purpose Procurement

• Social Purpose Procurement Toolkit | United Way BC Social Purpose Institute

• Return It (pdf), (video) | An industry-owned, product stewardship organization with beverage container management as its core business. | United Way BC Social Purpose Institute
• LGM Financial Services (pdf), (video) | An automotive financial services company, offering finance and insurance products to automotive brands and dealers across Canada. | United Way BC Social Purpose Institute
• Hemlock Printers (pdf), (video) | Western Canada’s largest commercial printer offering digital, offset, display signage, mailing, warehousing, fulfilment, and distribution services. | United Way BC Social Purpose Institute
• Social Purpose Vignettes | Learn about seven purpose statements, the environmental and social issues they tackle, and the companies behind them.
• Maple Leaf Foods Social Purpose Case Study | United Way BC Social Purpose Institute

• Akamai | A cloud company that powers and protects life online.
• LGM Financial Services (video) | An automotive financial services company, offering finance and insurance products to automotive brands and dealers across Canada.
• Coast Capital | A financial cooperative and Certified B Corp founded in 1940. | United Way BC Social Purpose Institute
• Hemlock Printers | Western Canada’s largest commercial printer offering digital, offset, display signage, mailing, warehousing, fulfilment, and distribution services. | United Way BC Social Purpose Institute
• BCLC (video) | The British Columbia Lottery Corporation is a BC Crown corporation offering a range of gambling products including lottery tickets, casinos and legal online gambling.
• GreenShield (video) | A national health benefits provider. | Canadian Purpose Economy Project

• Family Enterprise Canada (FEC) | A national association representing the interests of family enterprises.